Business description

Xindao is a leading designer and value-added supplier of functional business gifts serving more than 4,500 B2B- and B2C-distributors globally. Xindao enjoys a reputation as a high-end player generating a large part of sales through its own in-house design and branded products. Headquartered in Rijswijk, the Netherlands, Xindao operates an own printing and fulfillment center in Romania, and a design studio and sourcing office in Shanghai. The company markets its products through a network of sales entities in Europe, China, the US and Russia.

Investment thesis

Xindao’s strategy is to expand the European sales organization and to further strengthen the Company’s position in countries where it currently has a lower market share (a.o. by acquiring selected sales agents/distributors). In addition, Xindao aims to enhance its value-added services (e.g. 24h express delivery, focus on online distributors), broaden the product portfolio and to further roll-out the B2C/retail business (proprietary branded bags) in the US and APAC.